KEY ISSUES FOR FRANCE AND EUROPE
"A major issue at the heart of sovereignty and strategic autonomy
Competitive intelligence is of undeniable strategic importance. It lies at the very heart of the competitive challenges facing national economies. As such, knowledge of the geopolitical, economic, technical and legislative environment constitutes a real competitive advantage, which must be exploited and protected against the risks of intrusion, manipulation and pillage.
Today, mastering the concepts covered by Business Intelligence is a major asset for companies and public authorities.
Since 1996, in the wake of the Martre Report (1994), the IHEDN's Business Intelligence courses have been designed, with the help of leading experts, to train participants in the challenges posed by the increasing globalisation of trade, which should encourage economic players to protect themselves and develop their skills.
In response to these needs, the IHEDN has created a number of thematic cycles in Business Intelligence, including the "Watch" thematic cycle.
IMPORTANT : Videoconference sessions may be organised at the initiative of the IHEDN if conditions justify it (force majeure, constraints linked to the Covid-19 coronavirus epidemic, etc.). IHEDN will inform participants as soon as possible of the arrangements for these sessions.
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OBJECTIVES, THEMES and CONTENT
- Defining and assessing your information needs
- Setting up a monitoring approach
- Presenting the different types of sector monitoring through the testimonies of practitioners
- Developing effective Internet research: knowing and choosing the tools available to optimise your search for information in terms of gathering, processing and disseminating information
- Develop knowledge of its competitive, technical and legislative environment, etc.
- Integrating the challenges of Big Data
- Theories on information retrieval
- Presentation of the different types of sector watch, sources and tools
- Feedback on the setting up of a monitoring unit by company practitioners
- Knowledge of developments in the tools and professions involved in "Monitoring".
- Lecture-debates
- Testimonials from practitioners and feedback
- Strategic, managerial and operational approaches: acquisition of methods and tools, feedback, role-playing exercises, cross-fertilisation (civilian/military participants, public/private sectors)
- Access to the shared document database
- Comprehensive approach to the subject
- Quality and diversity of speakers and participants
- Restricted format for easier exchanges
- Great interest in group work and the methodology disseminated through role-playing and case studies
- Appropriate pace and logistical organisation
- At the end of a business intelligence training course, participants are invited to join the IE-IHEDN association, in order to maintain and forge new links between people who have taken part in different business intelligence courses (http://www.ie-ihedn.org/)
- The number of places is limited to 15 per course.
- Training takes place on Tuesdays and Wednesdays
Becoming an auditor
- Executives and line managers in the public and private sectors
- Liberal professions
- Executive level or equivalent
- Be familiar with business intelligence topics (suggested reading list)
On application: CV, covering letter, passport-size photo complying with standards...
Certificate
Online registration must be completed at least 1 week before the start of the course.
