training Influencing/lobbying strategy
KEY ISSUES FOR FRANCE AND EUROPE
Drawing on a good knowledge of the decision-making circuits and the formation of vast networks, lobbying puts pressure on decision-makers to influence the introduction of legislation, regulations and economic standards, to the advantage of clients. Lobbying is involved in close relations with the media, the research community and public authorities. Under the Sapin II law, lobbies are now more closely monitored, with tighter control of interest representatives (through a register of interest representatives run by the French High Authority for Transparency in Public Life (HATVP)) and the introduction of a code of conduct. Although lobbying plays a decisive (and growing) role in Washington and Brussels, it remains little known and poorly understood in France and Europe.
The Influence Strategy/Lobbying course aims to provide a better understanding of the levers and methods used by organisations to influence and communicate. The 14-hour course is designed to enable students to devise and implement lobbying techniques, in particular by examining the approach to lobbying in Brussels. The course is designed to be practical and will conclude with a case study.
OBJECTIVES AND CONTRIBUTIONS
- Understanding the levers and methods of influence and communication used by organisations (e-reputation, social networks, partnerships, think tanks, etc.);
- Designing and implementing lobbying techniques, with a particular focus on institutional lobbying and an approach to lobbying in Brussels;
- Identify the methods and tools for influencing the development of a standards project;
- Understanding changes in corporate diplomacy practices;
- Case studies: identification of the public issues being debated, stakeholders, argumentation work, etc.
- Comprehensive approach to the topic / case studies;
- Quality and diversity of speakers and participants;
- Restricted format for easier exchanges;
- At the end of a Business Intelligence training course, participants are invited to join the association IE-IHEDNThe aim is to maintain and forge new links between people who have taken part in different Business Intelligence cycles.
PROGRAMME
14 hours, or 2 days
Sessions are preferably held on Tuesdays and Wednesdays of the same week.
Introduction and presentation of influence strategies :
- The impact of the Sapin 2 law on lobbying ;
- E-reputation, digital communication strategy.
Lobbying approach :
- Lobbying: methodology and tools.
- Lecture-debates ;
- Testimonials from practitioners and feedback;
- Situational exercises ;
- Access to a document-sharing platform.
TAKE PART IN A CYCLE
French executives from the public and private sectors who are currently working or planning to change careers.
It is specifically aimed at the following professions:
- business leaders;
- senior civil and military officials;
- personalities representing different sectors of economic activity: industry, services, cybersecurity, economic intelligence, the arms industry, aeronautics;
- academics and think tank experts;
- liberal professions;
- people looking for work, undergoing professional retraining, or in the process of moving up to managerial or executive positions in politics.
The course is accessible to people with disabilities, subject to special assistance and within the limits of the requirements of the teaching activities.
No pre-requisites are required, apart from compliance with the following conditions:
- register on the website and submit an application in digital format by the specified deadline;
- only complete applications will be examined.
Around 40 places
On the basis of the Curriculum Vitae submitted by the candidates, the following will be examined more specifically:
- relevant professional experience;
- clear motivations.
Applications are selected on the basis of a dossier.
At the end of the course, participants will be asked to complete a satisfaction questionnaire. For all specialised "IE-Lobbying" cycles organised from September 2022 to June 2023, 94,5 % of auditors felt that the training met their expectations.
Audience: 900 €
Private : 1 000 €
Auditor status will be awarded on the basis of the following criteria:
- attendance ;
- production of the committee report ;
Each course participant leaves the IHEDN with a course validation certificate.
Upcoming dates
École militaire, Paris
From 19 to 20 September 2024
Register before 1st September 2024
École militaire, Paris
From 16 to 17 September 2025
Registrations are not yet open.
CONTACT
For all questions relating to business intelligence cycles
Updated on :
- 14 January 2026
